Cookie Policy

Last updated 24/09/2026

This Cookie Policy explains how Pride In Health Ltd (“we”, “us”, “our”) uses cookies and other technologies that store information on, or access information from, a user's device through our website. It reflects the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), as amended including by the Data (Use and Access) Act 2025, and current Information Commissioner's Office guidance. Where the use of these technologies involves personal data, the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018 also apply.

This policy explains what these technologies are, why they may be used, when consent or another PECR exception applies, how users can manage their choices, and how related personal data is protected.

Cookies are small text files stored on your computer or device by websites you visit. They are widely used to make websites work, improve efficiency, provide information to site owners, and support functionality such as login or preferences.

Cookies can be:

• First-party cookies: Set by Pride In Health directly
• Third-party cookies: Set by external providers (e.g., analytics or service integrations)

The same legal framework may also apply to other “storage and access technologies”, such as pixels, web beacons, scripts, tags, web or local storage, link-decoration technologies and similar methods that store information on, or access information from, a user's device.

Cookie Type

Purpose

Strictly Necessary

Enables core site functions (e.g., page navigation, form access)

Functional

Remembers preferences and settings (e.g., language, accessibility tools)

Statistical / Performance

Helps us understand how the website is used so that we can improve its content, functionality, performance and user experience.

Security

Detects and prevents fraud or system misuse

These categories describe the purpose of the technology and do not, by themselves, determine whether consent is legally required. Whether consent is required depends on the particular purpose and whether an applicable PECR exception is met.

We use a cookie or privacy settings tool to provide information about cookies and similar technologies and, where relevant, allow users to make or change their choices.

Some storage and access technologies may be used without consent where a specific PECR exception applies. This may include technologies that are strictly necessary to provide a service requested by the user, and certain limited technologies used solely for statistical purposes or to adapt or improve the appearance or functionality of the website where the applicable statutory conditions are met.

Where Pride In Health relies on the statistical-purpose or appearance/functionality exception, users will be given clear information about the use of the technology and a simple and free means of objecting.

Where no applicable PECR exception applies, the technology will not be used until valid consent has been obtained. Consent requires a clear positive choice; continuing to browse the website or failing to interact with the cookie mechanism will not be treated as consent.

Where consent is required, the consent mechanism should make it as easy to reject non-exempt technologies as to accept them and should provide appropriate choices according to purpose.

Users can revisit their cookie or privacy settings and withdraw consent or change their preferences at any time. Where consent has been used, withdrawal should be capable of being made as easily as consent was given.

We may retain a record of cookie choices where necessary to demonstrate compliance and to remember the user's preferences for an appropriate period.

You can also manage cookie settings directly through your browser:

• Delete or block cookies
• View stored cookies
• Set alerts for cookie placement
  
  

Refer to browser-specific help sections (e.g. Chrome, Firefox, Edge, Safari, Opera). Blocking or disabling technologies that are necessary for a requested website function may mean that some parts of the website do not work correctly or cannot be provided.

Browser controls are an additional way of managing cookies and do not replace the choices made available through Pride In Health's website where consent or an objection mechanism is required.

This policy also applies where Pride In Health uses technologies other than conventional cookies to store information on, or access information from, a user's device, such as pixels, web beacons, scripts, tags or local storage.

The same PECR principles apply according to the purpose for which the technology is used. Where an applicable exception does not apply, consent must be obtained before the technology is used.

We do not use storage and access technologies for advertising or behavioural profiling. Any material future change to this position would require appropriate privacy and compliance review and an update to the relevant information and consent arrangements before implementation.

Where cookies or similar technologies collect information that may identify a user, such as an IP address or device information, this will be handled in line with our Privacy Policy.

We do not intentionally use cookie-derived or similar website data to infer or build individual profiles about a person's gender identity, transition status, diagnosis, treatment or health needs, and we do not use such information for advertising or behavioural profiling.

We do not use tracking for advertising or behavioural profiling.

We limit cookie-related data to what is necessary for the stated purpose and keep it only for as long as needed.

Where third-party technologies are used, information about the relevant provider, purpose and duration should be made available through this policy, the website's cookie/privacy settings tool or another clearly accessible layer of cookie information.

We will review cookies and similar technologies periodically to ensure they remain necessary, proportionate and accurately described in this policy.

Pride In Health will review the cookies and similar technologies used on the website when there are changes to the website, analytics tools, forms, plug-ins, payment routes, booking systems, or other digital services.

Any new or materially changed storage and access technology must be considered before implementation to identify its purpose, whether an applicable PECR exception applies or consent is required, what personal data is involved where relevant, and whether the Cookie Policy, Privacy Policy or website choice mechanism needs to be updated.

Pride In Health will maintain sufficient evidence of the technologies currently in use, their purposes, relevant providers, duration and applicable consent or exception position. This may be held through the website platform, cookie/privacy settings tool or another appropriate record and does not require a separate duplicate register where equivalent information is already available.

Where a proposed change creates a material privacy, tracking or data-protection risk, appropriate information-governance review will be undertaken, with Data Protection Officer advice or oversight where appropriate. The DPO is not required to operationally approve every routine website or cookie change.